Monster Margins

Methodology: This study surveyed 3,001 U.S. respondents to uncover which independent costume and party shops Americans most enjoy visiting for their Halloween supplies. The nationwide sample represented a balanced mix of ages, genders, and regions, ensuring that both small-town favorites and urban hotspots were fairly represented. To enhance accuracy, the data collection followed a two-step process—beginning with stratified sampling to capture demographic diversity, and followed by post-stratification weighting to align results with national population benchmarks derived from internal datasets. All responses were collected and analyzed in October 2025, ahead of the Halloween season, to reflect timely consumer preferences and shopping trends.